Here are the designs for our 2013 ad campaign on the San Francisco subway system!
The ad pictured above will run on 120 BART cars across the Bay Area, drawing attention to the often-overlooked plight of chickens. Chickens are the most commonly slaughtered animals in the U.S., with 240 killed every second.*
People who are concerned with animal welfare often choose to eliminate red meat from their diets. Chik-Fil-A exploited this tendency with their “Cow Appreciation Day” campaign, encouraging consumers to save cows by eating chickens instead.
Some people consider chickens little more than walking brainstems, but in fact studies have shown that chickens are smarter than toddlers. Chickens are also the worst treated of all farmed animals. 99% of chickens are raised on factory farms in deplorable and dangerous conditions.
Thankfully, millions of people are now choosing to spare both cows and chickens by shifting towards plant-based diets. Whether it’s via Meatless Mondays or Vegan Before 6, more and more Americans are choosing to help animals (and their health) by choosing plant-based options.
This ad, which will run in 40 BART stations, is designed to help people save their own lives by emphasizing the many health benefits of plant-based diets.
For a thorough (& surprisingly hilarious) overview of the many health benefits of plant-based diets, watch Dr. Michael Greger’s video Uprooting the Leading Causes of Death, and check out the documentary Forks Over Knives.
The Impact of Our Ads on Animals & the Environment
Since 366,000 people ride BART everyday, if only 1% of one day’s worth of riders decide to adopt a veg diet one day a week, it will save 100,000 animal lives and be equivalent to not driving 1 million miles!
Thank you so much to everyone who donated to the indiegogo campaign to fund the design, to everyone who shared and filled out our content survey, and to all of our amazing supporters and members.
*According to figures from http://animaldeathcount.webnode.com/