Archive for the ‘Updates’ Category

The BART Ads!

Thanks to the BART Blue Sky Contest and all of our fantastic supporters and donors, the Factory Farming Awareness Coalition has been able to bring our message of sustainability and compassion to over 300,000 people per day on San Francisco’s subway system.

Our station ad draws attention to the environmental impacts of factory farming, based on the Environmental Working Group’s Meat Eater’s Guide.

Our car ad draws attention to the impact of factory farming on the 9 billion animals that are raised for food every year in the U.S., based on figures from Farm Forward.

The campaign has received wonderful media coverage from East Bay Express, VegNews Magazine, SF Business Times, and SF Grub Street.

To everyone who has supported our work, we say:

Move the Message

On September 8th, Josephine Bellaccomo led nearly 20 Factory Farming Awareness Coalition members in an interactive public speaking workshop.

As both a long-time animal activist and an executive communications coach with 16 years of corporate experience, Jo was uniquely qualified to lead this workshop.  In her corporate work, she focuses on pitch consulting and presentation skills with clients like Microsoft, Random House, and the American Heart Association.  All attendees received a copy of her book, Move the Message

We began by discussing the values of FFAC and how we want our organization to be perceived.  Vigorous brainstorming revealed that speakers want to be seen as informative, confident, thoughtful, and compassionate.

With those values framing our goals for the speaker training, Jo addressed common public speaking habits that can detract from effective communication.  She then led us through a series of interactive exercises to teach easy ways to eliminate distractions, and demonstrate the power of posture and eye contact.

Members participating in interactive exercise

Each member presented a portion of the presentation and received direct feedback.  Jo led speakers through exercises to build up specific skills, while audience members were able to learn from observation.  The presentations, feedback, and follow-up exercises were all videotaped; by viewing their performance through the eyes of the audience, speakers gain a new understanding of how to effectively implement the many techniques we learned.

Thanks to Josephine’s powerful workshop and the dedication of our speakers, FFAC now has 20 presenters who have been professionally trained to move our message of education and compassion.  We learned new tools to effectively convey not just the facts about the environmental and humanitarian effects of factory farming, but also how to give voice to the critical importance of this information in a way that moves and inspires the audience.

Milk Infographic – Carbon Footprint


Our infographic has reached over 75,000 people on Facebook! We’re excited that we’ve spurred so many people to consider the impacts of their food choices.  It’s also stirred up debate about some of the facts, so we want to explain the big issues in more detail, and provide our sources:

Carbon Footprint of Almond Milk

Many people have asked for the carbon footprint of almond milk.  Unfortunately, the reason we didn’t list it is that we couldn’t find the carbon footprint of either almonds or almond milk anywhere.   Please let us know if you come across it!

One factor that increases the carbon footprint of almonds is the fact that California produces so many almonds (1.9 billion pounds – most of the world’s supply!), that bees have
to be imported to pollinate all of the blossoms.  This increases the carbon footprint about 10%.  The carbon footprint also depends on how close you live to California.

Carbon Footprint of Cow Milk

Greenhouse Gases: According to the UN Food and Agriculture Organization, animal agriculture accounts for 18% of greenhouse gas emissions, more than all transportation (trains + planes + automobiles) combined.  Cows are particularly damaging; a single cow produces between 100-600 liters of methane per day, and methane is 25x more potent in warming the atmosphere than carbon dioxide.  Check out this great article on cows and methane.

Soy & Corn: 98% of
the soy crop grown in the U.S. is fed to livestock, as is 44% of the corn crop.  When you consider the carbon footprint of milk, you must also consider the carbon footprint of the feed crops.  Here’s a breakdown of the different emissions involved in corn production – tilling, fertilization, pesticide application, irrigation, processing.  Then the crops have to be shipped hundreds of miles away to where the animals are being raised.

Carbon Footprint of Milk: Our source for this was a study conducted by the Innovation Center for U.S. Dairy:

Negative Impacts of Almond Milk

Many people have pointed out that almonds are a monoculture in California, and that non-organic almond farming entails the use of harmful pesticides.  We want to
encourage people to reduce the impacts of their food choices as much as possible, which includes buying organic, local and seasonal produce, as well as products made using fair labor practices.

However, for people who only shop at large grocery chains like Safeway, there are few perfect products.  In that case, we’re urging people to practice harm reduction by buying the product that has the least impact.  Given the mass quantities of GMO soy and corn that are grown to feed to cows, plus all of the pain and suffering that mother cows and calves endure, and the pollution and emissions from cow milk, almond milk (especially organic) is still a less harmful product.


The bottom line is that there are products that are less environmentally destructive than cow milk, that don’t cause millions of animals to suffer, and have similar nutritional value.  Making homemade organic almond milk, or trying oat, hemp, rice, or
organic soymilk are also great alternatives.

Coming soon: more detailed info about animal treatment, and bovine growth hormone.

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