The Factory Farming Awareness Coalition is an educational non-profit committed to empowering people to save the environment, animals, and our own health through our daily food choices.

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Embassy House Presentation

On Thursday I had the honor of presenting to Embassy House. An Edwardian mansion in San Francisco that’s been turned into a housing cooperative, Embassy House is home to many international residents and scientists.

The venue proved one of the fanciest we’ve ever presented to, and the audience of astrophysicists and neuroscientists had many novel and insightful comments.

After the presentation, we discussed local and systemic ways to address issues in our food system, while enjoying zucchini soup and coconut curry. Much of the discussion centered on the disconnect between urban consumers and our food, as well as ways to improve our food system while still maintaining a high enough yield to feed the world’s rapidly growing population.

Most everyone agreed that drastically decreasing animal product consumption, ending government subsidies for feed crops and CAFOs, and eliminating the food commodities market are cornerstones of improving food security worldwide.

Thank you to FFAC member Yuki Takahashi for organizing the presentation.

Hidden in Plain Bite: Overlooked Opportunities for Food System Reform

Thank you so much to all of our volunteers, attendees, speakers, and sponsors for making this a fabulous evening!

Guests enjoyed Mediterranean platters and cookies from Green Earth Cafe, beans from Better Beans, chipotle lime wraps made with Gardein, delectable cupcakes from Picnic Bakery, olive bread & tapenade from Phoenix Pastaficio, and kale salad, fruit, and veggie burgers made possible by a donation from Rainbow Grocery.

                                     

Our program of informative and inspirational speakers began with Lauren Ornelas of the Food Empowerment Project.  She spoke about two of FEP’s campaigns: increasing access to healthy foods in low-income areas, and slavery in the chocolate industry. Food Empowerment Project led three community discussion forums in Santa Clara County to learn what’s important and functional for the communities, rather than dictating their needs.

Lauren also revealed shocking information about widespread child slavery in the chocolate industry in West Africa. No informed consumer would want to support this abominable practice, and thankfully Food Empowerment Project has a guide to recommended chocolate. They also have a petition asking Clif Bar to reveal its sourcing practices.

Next we heard from Dana Frasz of Food Shift. Dana is dedicated to tackling the problem of food waste in our society; 40% of all food in the United States is thrown away. This tremendous waste is a severe drain on resources, squandering 25% of all fresh water in the US and 300 million barrels of oil every year. To add insult to injury, the wasted food rots in landfills and causes nearly 25% of all US methane emissions. Food Shift is committed to educating consumers to reduce waste on a household level, and work on a larger systemic level to build coalitions to reduce food waste and increase food recovery.

During the intermission, attendees had an opportunity to bid on silent auction baskets from our generous sponsors:

Body Care Basket featuring Moksa Organics and Zen Society skin care

Couture basket featuring a purse from Namaste, Inc., necklace from Christy Robinson designs, and gift certificate from Colourful Grass shoes

Meet the Animals basket from Animal Place

 

Trio of cookbooks from chefs Chloe Coscarelli, Colleen Patrick-Goudreau, and Miyoko Schinner

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We also had fantastic raffle items from Beelight Massage, Karine Brighten events, Hair Fix, and Source restaurant.

After the intermission, Katie Cantrell from the Factory Farming Awareness Coalition spoke about the method used to produce 99% of animal products in the U.S.: factory farming. She addressed the devastating impacts of factory farming on animals, workers, and the environment. FFAC gives presentations to schools, businesses, and community organizations around the Bay Area, and makes their presentation available as a resource for activists around the country.

The final speaker of the evening was Josh Tetrick, CEO of Hampton Creek Foods. Through their project Beyond Eggs, Hampton Creek Foods is working to render egg factory farms obsolete. Beyond Eggs replaces the functionality of eggs in a wide variety of food products using plant-based proteins. Beyond Eggs’s products accomplish the same flavor & texture as products made using eggs, without any of the depleted resources, environmental destruction, or animal cruelty inherent in large scale egg farming. Their work has been endorsed by Bill Gates for working to build a sustainable food system to feed the world’s growing population.

Thank you once again to our speakers:

We could not have held this event without the work of our fantastic volunteers. Special thanks to tech guru Robert Cheifetz, MC Andrew Willis, photographer Michelle Cehn, and artist Erica Grossman.

Webinar!

On November 8th, FFAC hosted a webinar in conjunction with Real Food Challenge and the Cooperative Food Empowerment Directive (CoFED), entitled “Factory Farming and Our Food System.”

The format was slightly different than our standard presentation; we incorporated Real Food Challenge’s Real Food Wheel, which breaks the food system into four component parts – producers, the earth, communities, and consumers.  It was easy to map FFAC’s presentation onto the Real Food Wheel, which provided a useful new conceptual framework for interpreting the effects of industrial animal agriculture.

You can view the webinar here.

After the presentation, students from around the country shared success stories of real, on-the-ground food activism at their schools.  It was incredible to be able to end on such a hopeful note.  It’s one thing to say, “We can make a difference,” and another to say, “Look at the tangible difference people have already made!”

You can hear students’ inspiring stories here.  There were technical problems between speakers, so use the cues to find the beginning of each student’s story.

First we heard from Linsday of Carleton College, who is working to increase students’ consumption of plant-based protein and shift campus buying practices by using the Real Food Calculator.  They have increased the purchasing of cage-free eggs on campus and decreased meat purchasing.  In addition to working with the dining hall, they are integrating awareness of these issues inside and outside the classroom by providing, among many other things, plant-based nutrition classes and cooking demos.

Next Alisa from NYU shared her success story.  Alisa helped  secure one of NYU’s Green Grants to implement a program called “Climate Change – It’s What’s for Dinner.”  This program united a diverse coalition of both undergraduate and graduate student groups.  They hosted an event series, featuring a wide variety of speakers and luncheons. One challenge they have faced is reaching people who are not already vegetarian.  But they’re enticing new people to try plant-based options by partnering with local restaurants to offer discounts on vegetarian options on Mondays.  They are also working with the dining hall stakeholders, and as a result NYU now has one dining hall that is entirely meatless on Mondays.

Victoria from UC Santa Cruz is also working on Meatless Mondays, along with other sustainability-related projects.  As the campus Sustainability Intern and a member of the Food Systems group, she helped complete a campus 2010-2013 campus sustainability plan designed by a wide range of students, staff, and faculty.  Within the food portion of the plan, there are two objectives: increase real food sourcing to 25% (a goal they accomplished this year, using the Real Food Calculator), and decrease meat consumption 10% from 2008 levels.  They’re also rolling out a 100% cage-free and organic egg program.

Last we heard from Jordan of Grand Valley College.  He started Meatless Mondays with one other friend, and the two of them gathered over 4,000 pledges and brought many diverse student groups on board.  They got students excited about the Meatless Monday brand by designing 4 distinctive Meatless Monday buttons to distribute to students.

Thank you so much to Real Food Challenge and CoFED for sponsoring and organizing the webinar, and to the students who shared stories of their affecting and effective activism.

Farm to Fork at Stanford University

On October 16th, the Stanford University student group Appetite for Change hosted FFAC founder Katie Cantrell as part of Farm to Fork, a series of talks on food and farming.

The evening began with a dinner and roundtable discussion with 14 students and community members.  Katie explained how she started FFAC by giving presentations in her spare time at the UC Berkeley student co-ops, and how the organization organically grew to include over 50 active members, and 20 trained presenters.  Discussion topics included the challenges we’ve faced as a growing organization, the increase in factory farming in developing countries, and the effectiveness of different advocacy methods.

Afterwards, 25 people watched the full FFAC presentation.  In addition to our usual topics: animal treatment, worker and social justice, public health, and the environment, we also addressed several important current issues.  While discussing the role of genetically modified monocultures in factory farming, we addressed the midwest drought, the current Farm Bill (which is up for renewal - click here for an awesome interactive infographic), and California proposition 37.

Prop 37 would require foods that contain directly genetically modified organisms to have a small label.  It’s endorsed by a wide variety of consumer, food, and public health groups, like the Center for Food Safety and the American Public Health Association.  It’s opposed by all of the major pesticide and processed food companies, like Monsanto, Dow, and Pepsi.  While public opinion had been strongly in favor of Prop 37, a recent barrage of negative ads has left many voters confused.  This article from the Earth Island Journal debunks the claims about loopholes in the proposition.

All in all, it was a fantastic evening of food, learning, and discussion.  Many thanks to Maria Deloso, Rohisha Adke, and Katherine Connors for organizing the event.

Hidden in Plain Bite: Overlooked Opportunities for Food System Reform

The Factory Farming Awareness Coalition and Food Shift are excited to present a delicious and thought-provoking evening. Learn about often-overlooked portions of our food system, from factory farming to food waste. Eat delicious organic food, and bid on fantastic items in the silent auction.

Tickets are limited, so get yours today! Pre-order tickets are only $8 http://www.brownpapertickets.com/event/285634

*Josh Tetrick will speak about Beyond Eggs’ paradigm-shifting work creating plant-based egg ingredients.
www.hamptoncreekfoods.com/beyondeggs/

*Katie Cantrell from the Factory Farming Awareness Coalition will discuss the interconnected impacts of factory farming on society and the environment.
www.ffacoalition.org

*Dana Frasz from Food Shift will address the shocking effects of food waste, and steps we can take to fix our food system.
www.foodshift.net

*Lauren Ornelas from the Food Empowerment Project will talk about worker injustice and food access issues.
www.foodispower.org

Our sponsors include: Hampton Creek Foods, Moksa Organics, Zen Society Natural Skin Care, Picnic Bakery, and Beelight Massage.

The BART Ads!

Thanks to the BART Blue Sky Contest and all of our fantastic supporters and donors, the Factory Farming Awareness Coalition has been able to bring our message of sustainability and compassion to over 300,000 people per day on San Francisco’s subway system.

Our station ad draws attention to the environmental impacts of factory farming, based on the Environmental Working Group’s Meat Eater’s Guide.

Our car ad draws attention to the impact of factory farming on the 9 billion animals that are raised for food every year in the U.S., based on figures from Farm Forward.

The campaign has received wonderful media coverage from East Bay Express, VegNews Magazine, SF Business Times, and SF Grub Street.

To everyone who has supported our work, we say:

Green is the New Pink

…at least when it comes to slime.

Pink Slime, photo from the New York Daily News

You may remember the pink slime controversy a few months back, when people were disturbed to learn that 70% of ground beef contains “finely textured beef” trimmings sprayed with ammonia gas.  After a Department of Agriculture microbiologist dubbed the substance pink slime, the controversy went viral and many people demanded the removal of pink slime from food [1].

Well, now there’s a new alarming factory farmed byproduct: green slime.  Blue-green algae is infesting lakes and rivers, making people and companion animals ill and costing billions of dollars in lost revenue, environmental, and public health costs.

As The Atlantic reports, phosphorus runoff from factory farm manure and fertilizer is causing green slime blooms across the country.  The cyanobacteria produce liver- and neuro-toxins that can infect people who fish or swim in lakes.

Photo of blue-green algae from The Atlantic

Algae is particularly deadly for animals that drink water or lick the algae off of their fur, and as a result many counties are warning people not to let their pets swim in lakes and rivers.  If there’s a chance your companion animal might come into contact with cyanobacteria, be sure to read this advice from Dog Heirs blog.

The algae blooms are also costing local businesses and municipalities billions of dollars in lost revenue and increased water treatment costs.

There are steps that farmers can take to prevent fertilizer from polluting local water sheds.  However, the article does not mention the nearly 355 million tons of manure produced by factory farms [2] that are not used for fertilizer, much of which is illegally dumped into public waterways [3], [4].

By participating in Meatless Mondays, we can decrease the number of animals raised on factory farms and thereby decrease the amount of manure that’s polluting our public waterways.

[1] ABC News. 70 Percent of Ground Beef at Supermarkets Contains Slime, 7 March 2012.
[2] USDA Agricultural Research Service. FY-2005 Annual Report Manure and Byproduct Utilization, 31 May 2006.
[3] National Resources Defense Council. Conservation Groups Vow to Sue Florida Dairies for Contaminating Waterways. September 24, 2003.
[4] Chesapeake Bay Journal.  Smithfield gets record fine for polluting Virginia river. September 1997.

Move the Message

On September 8th, Josephine Bellaccomo led nearly 20 Factory Farming Awareness Coalition members in an interactive public speaking workshop.

As both a long-time animal activist and an executive communications coach with 16 years of corporate experience, Jo was uniquely qualified to lead this workshop.  In her corporate work, she focuses on pitch consulting and presentation skills with clients like Microsoft, Random House, and the American Heart Association.  All attendees received a copy of her book, Move the Message

We began by discussing the values of FFAC and how we want our organization to be perceived.  Vigorous brainstorming revealed that speakers want to be seen as informative, confident, thoughtful, and compassionate.

With those values framing our goals for the speaker training, Jo addressed common public speaking habits that can detract from effective communication.  She then led us through a series of interactive exercises to teach easy ways to eliminate distractions, and demonstrate the power of posture and eye contact.

Members participating in interactive exercise

Each member presented a portion of the presentation and received direct feedback.  Jo led speakers through exercises to build up specific skills, while audience members were able to learn from observation.  The presentations, feedback, and follow-up exercises were all videotaped; by viewing their performance through the eyes of the audience, speakers gain a new understanding of how to effectively implement the many techniques we learned.

Thanks to Josephine’s powerful workshop and the dedication of our speakers, FFAC now has 20 presenters who have been professionally trained to move our message of education and compassion.  We learned new tools to effectively convey not just the facts about the environmental and humanitarian effects of factory farming, but also how to give voice to the critical importance of this information in a way that moves and inspires the audience.

Upcoming Food Events

If you’re in the San Francisco Bay Area, there are several fantastic educational events coming up:

Land Occupation in the Global Context
Friday, Sept 7th at 5pm, Morgan Lounge UC Berkeley
A discussion on the relevance of domestic land occupations in the context of international food sovereignty and land reclamation movements.This is a great opportunity to understand food justice in a global context and learn about viable alternatives to corporate agribusiness.
Speakers will include professors Miguel Altieri and Ignacio Chapela, and a Brazilian member of Via Campesina.

CA Speaking Out for Healthier Food
Saturday, Sept. 15th from 3-5:30 at Laney College
Alarmed by the pervasive health risks of Genetically Modified Organisms (GMOs) in the American diet, leading consumer non-GMO advocate Jeffrey Smith, and well-known author and environmentalist John Robbins have joined forces to present, Truth about GMOs. Highlights include: a sneak preview of Smith’s new movie (Genetic Roulette) and a Q & A with both presenters making a compelling case for voting YES on Prop 37 (Mandatory Labeling of GMOs).   FFAC will be tabling at this event.

Effective Animal Advocacy
Sunday, Sept 23rd at 1pm at 371 10th st SF
Nick Cooney, author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change, is hosting this free luncheon & workshop as part of Farm Sanctuary’s Compassionate Communities Campaign. Learn how to become a more effective animal activist, then put those skills to practice by leafleting in SF and Berkeley.

Be a Part of the BART Ads!

The Coalition to Fight Factory Farming won free ads on BART, San Francisco’s public transit system, for the month of September!  That means 300,000 people per day will learn about the impact of factory farming on animals and the environment.

Photo courtesy of Mercy for Animals

In order to ensure that we run the most appealing, effective ads possible, we hired a professional graphic designer.  We’re fundraising on indiegogo to cover the cost of the graphic design, and to help us expand our educational outreach program to accommodate the increased traffic that the ads will bring.

Donating as little as $5, sharing our fundraising
page, and leaving comments on our page are all ways that you can get involved and help us make the most of this incredible opportunity!  http://www.indiegogo.com/factoryfarming?a=920696

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