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Vision, Mission, and Values

Our Vision

A just and sustainable food system for all.

Our Mission

We empower people to end factory farming.
white sheep on green grass during daytime

Our Values


We only share information from peer-reviewed sources and regularly update our materials. We are sensitive to indigenous and non-Western perspectives.


We acknowledge our unearned privileges and strive to amplify minoritized and oppressed voices.


Our programs are informed by current thought on behavior change, and we are prepared to change course in light of scientific advances and societal changes.


We oppose the institution of factory farming, but have compassion for individuals who (willingly or not) participate in the system. We meet people where they are, recognizing that changing attitudes and behaviors is a long-term process. We support our team and others doing this emotionally challenging work.


We can best serve FFAC's mission by working together. We always strive to complement existing resources rather than duplicate them. We recognize that systems of oppression are interconnected and affect both human and non-human life. We invest in meaningful relationships with each other and with other organizations and groups advocating for social and environmental justice.

Diversity Statement

In pursuit of a more just food system, FFAC is guided by values of inclusivity, compassion, and collaboration, and we recognize that equity, access, and belonging must be core facets of our organization. We are committed to hiring and retaining a diverse and culturally competent staff, engaging in anti-racism and anti-oppression work, and creating an environment in which all team members can thrive.