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Vision, Mission, and Values

Our Vision

A world without factory farms.

Our Mission

Factory Farming Awareness Coalition educates and empowers individuals and communities to support just and sustainable food systems.
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Core Activities

Educational Programming for Schools

FFAC provides educational programming for schools, environmental organizations, faith- and values-based communities, businesses, and government agencies. Whenever possible, we work with food industry specialists to help institutions shift toward plant-predominant procurement and dining policies.
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Student Advocates Program

Our Student Advocate program for high school and college students, includes comprehensive environmental and social justice curricula, leadership and communication training, and supportive peer groups.
Learn More
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Auxiliary Programs

Our auxiliary programs include webinars, a book group, and veg support that engage and educate current and prospective community members.
The Rotten Truth
the rotten truth

Our Values


We only share information from peer-reviewed sources and regularly update our materials. We are sensitive to indigenous and non-Western perspective.


We acknowledge our unearned privileges and strive to amplify minoritized and oppressed voices.


Our programs are informed by current thought on behavior change, and we are prepared to change course in light of scientific advances and societal changes.


We oppose the institution of factory farming, but have compassion for individiuals who (willingly or not) participate in the system. We meet people where they are, recognizing that changing attitudes and behaviors is a long-term process. We support our team and others doing this emotionally challenging work.


We can best serve FFAC's mission by working together. We always strive to complement existing resources rather than duplicate them. We recognize that systems of oppression are interconnected and affect both human and non-human life. We invest in meaningful relationships with each other and with other organizations and groups advocating for social and environmental justice.
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