ffac logo
Donate

End Humane Washing

What is Humane Washing?

cattle farm

Meat

Often, companies that use factory farms will stage photo shoots of happy animals and green pastures, to trick consumers into thinking the animals have lived a good life prior to ending up on our plates. You see labels like on packaging all the time, but what do they really mean? The terms below aren't defined by law or externally verified, which means they don't mean much when it comes to animal welfare.

“Natural” • “Happy” • “Pasture-raised” • “Humane/Humanely-raised” • “No Antibiotics” •“Free Range” • “Cage Free” • “Sustainably harvested” •“Responsibly farmed” 

These labels still allow for cruel practices and animal suffering like: long-term confinement, little to no hygiene, little to no medical care, electric prods, intensive breeding, no outdoor access, slicing or burning off parts of birds' beaks, immobilizing gestation crates, castrating with no pain relief, cutting or burning off horns and skin with no pain relief, cutting off tails with no pain relief, and more.
cow and calf

Dairy

As with meat, dairy is marketed with images of happy cows, and words like:

“Natural” • Happy • “Pasture-raised” • “Humane” • “Humanely-raised”
These labels still allow for cruel practices and animal suffering like: long-term confinement, little to no hygiene, little to no medical care, intensive breeding, no outdoor access, electric prods, cutting or burning off horns and skin with no pain relief.

Cows only make milk when they are nursing, so females are forcibly impregnated, their newborn calves are taken away either for veal or to raise as dairy cows, and they are impregnated again until they are no longer considered fit and are sent to the slaugterhouse.
chicken farm

Eggs

You see labels like these on packaging all the time, but what do they really mean? The terms below aren't defined by law or externally verified, which means they don't mean much when it comes to animal welfare. They trick consumers into believing that animals are frolicking in pastures, when in reality, they are languishing on factory farms.

“Natural” • “Happy” • “Pasture-raised” • “Vegetarian Fed” • “Humane” • ”Humanely-raised” 

These labels still allow for cruel practices and animal suffering like: long-term, intensely crowded confinement, little to no hygiene, little to no medical care, intensive breeding, no outdoor access, and cutting or burning off parts of birds' beaks and toes with no pain relief.

Male chicks aren’t needed and are killed soon after birth.
ffac logo
1110 N Virgil Ave, Suite 98280
Los Angeles, CA 90029
info@ffacoalition.org
Candid platinum transparency 20231% for the planet nonprofit partner