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Why does FFAC stick to grassroots education?

We looked around and saw a niche that wasn’t being filled. There are lots of national nonprofits with offices in Washington D.C. that are doing policy and lobbying work. But Congresspeople aren’t going to push for change unless their constituents want it, and right now there are still far too many people who don’t know about factory farming. We’re working in tandem with the bigger nonprofits to educate and empower consumers so that there will be more popular, widespread support for reforms.